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Unified Storefront

Re-design of Kalkomey’s AMS (Agency Management Solutions) systems, including Licensing, Event Management (EM), and Volunteer Management (VM). Our job was to combine all 3 systems into one, with a new and improved look.

Role

UX Designer

Tools

Figma, Sketch, Invision, Zeplin, Miro

Time Spent

1 year

Problem

The old system was heavily outdated. It was created solely by developers during a time when UX Designers were non-existent at Kalkomey. Users had to go to separate sites to access each system, even though they were all in direct relation to each other.

Goals

  • Increasing hunting and angling participation.

  • Giving users the capability to switch between linked accounts with ease.

  • Simplifying student and instructor data collection for state agency coordinators.

  • Reducing the number of customer service calls.

My Responsibilities

  • Interviewing stakeholders and state agency clients.

  • Designing mobile-first and desktop screens.

  • Converting wireframes and design system elements from Sketch to Figma.

  • Creating and maintaining design system elements.

  • Creating prototypes.

  • Running several usability testing sessions (moderated and unmoderated).

UST Gradient

A Bit of Context

I was brought in to complete hi-fidelity designs for the project

We made the switch from Sketch to Figma in the middle of the project

So this case study is going to be mostly UI focused.

For the sake of our workflow, I had the team make the switch from Sketch to Figma, which was a huge money and time saver for our team and the company. Reformatting all of our design files and systems in Figma was a massive undertaking, though. 😅

There were pages upon pages of designs (that won’t all be shown here)

The design file for this project is absolutely massive, so for the sake of endless scrolling, I'll only be showcasing a few of the main pieces of the project.

Synthesis Phase

To prepare for the unification of the AMS storefront, I conducted an analysis of the current systems and noted any key elements and common themes that occurred across them. We conducted state client interviews shortly afterwards, which are also included in the synthesized findings in the slideshow below.

PERSONAS

A glimpse at the people we were redesigning the storefront experience for.

Tap on or hover over the images.

Implementation Phase

THE BEFORE

Before we get to the shiny and new, I want to share an example of what the original system looked like for comparison.

DESIGN SYSTEM

REDESIGNED STOREFRONT WIREFRAMES

WHAT THIS REDESIGN MEANT FOR AMS STOREFRONT

Having a unified cart

Users could now check out all of their items across all of our platforms, at once. This eliminated the need for users to separately visit each platform to purchase everything they needed.

Having a unified account system

Users would be able to access their event, volunteer, licensing information, etc. all in one account instead of logging into each separate system to do so.

A new, consistent design

With the revamped look of the entire AMS system and a consistently designed interface, users would now have an easier time navigating.

Updates & Next Steps

Updates

In the middle of preparing for the final dev handoff, Kalkomey made an announcement that we would be selling the AMS Licensing platform, which was supposed to be a key part of Unified Storefront. Following the announcement, the Unified Storefront project was cancelled for the time being.

Next Steps

We still owned the Event and Volunteer Management systems, which still needed updating. So we still ended up launching the new and improved look on both systems.

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